Liverpool’s cautious approach to the transfer market was designed to save funds for ‘generational talent’, but the impact of the COVID-19 pandemic has ended that.
That’s what Merseyside journalist Melissa Reddy says, who cast doubt on a move for Jadon Sancho from Dortmund, among others.
Speaking to German media Sport1, Athletic’s Reddy and Rafael Honigstein assessed the situation around Sancho’s future, stressing that the Reds would only be able to make a move if they “sell a better striker” .
Honigstein suggested it should be Mohamed Salah, who over the weekend claimed “no one at the club is talking to him” about a new contract, amid links to a stint in La Liga.
The need to sell before buying a player of Sancho’s caliber – and his estimated price tag of € 100m – comes after Liverpool’s carefully managed coffers were hit hard during the pandemic.
“[They] has acted cautiously in the transfer market to create reserves if generational talent or a real difference maker was available at the right time and at the right price, ”explained Reddy.
She added: “[Sancho] is an unlikely deal due to the financial situation due to Covid. “
“It’s not a buyer’s market,” Reddy said of the prospect of selling Salah, Sadio Mane or Roberto Firmino.
“Real Madrid and Barcelona, generally the targets of these top talents, are deeply in debt. Liverpool have more urgent priorities to improve their squad, such as in defense, so it would be hard to imagine Sancho at Anfield.
Liverpool announced in their 2019/20 financial review that they had suffered a pre-tax loss of £ 46million due to the pandemic, with their projection being that the overall cost would reach £ 120million.
Despite a new kit deal with Nike and a major investment in Fenway Sports Group, it effectively wiped out the transfer budget of a player like Sancho, Kylian Mbappe or Erling Haaland.
Instead, Reddy says Liverpool will likely remain ‘flexible’ about their upcoming activities, having negotiated a favorable deal with Wolves by paying just 10% of the £ 45million for Diogo Jota last year. .
Considering that the other teams will be in an even worse position than the Reds, this could work in their favor this summer as many clubs will be desperate to raise funds by any means necessary.
The fact that “generational talent” could have escaped Liverpool’s grip is a frustrating reality, however.