Manchester United fans have found a way to hit the controlling Glazer family shareholders where it hurts – in their pockets – as a new campaign to boycott the club’s sponsors and business partners has gone viral on media social.
The campaign, with the hashtag #NotAPennyMore, saw fans use Trustpilot.com to post negative reviews of brands like TeamViewer, the Red Devils’ new jersey sponsors.
By boycotting brands associated with United, it is hoped that these sponsors will withdraw from their partnerships with the club due to bad publicity and discourage other sponsors from taking their place.
A letter signed ‘Manchester United fans’ was also sent to sponsoring companies, explaining the reason for the campaign and saying:’ Manchester United fans will boycott your products, seek to tarnish your brands and support your competition until that you terminate your business partnership with the Glazer family.
“Many sponsors have already been targeted”, Time reports. TeamViewer, the IT company that recently signed a £ 235million shirt sponsorship deal, has been bombarded with negative reviews online, meaning its score on Trustpilot, the mainstream website, has dropped from four. stars out of five to one.
“The same thing happened to AON, the insurance giant, which sponsors the club’s training ground.”
United’s other business partners include Adidas, Kohler, Aeroflot, Apollo Tires, Cadbury, Canon Medical Systems, Casillero del Diablo, Chivas, DHL, Gulf, Maui Jim, HCL, Konami, Marriott Hotels, Melitta, Mlily, Remington, SwissQuote, TagHeuer, Visit Malta and Yabo Sports.
It’s a new and potentially hugely effective way for fans to get their point across and, if maintained, could make a significant difference to the #GlazersOut campaign.