DAZN acquires Serie A TV rights in mega-money deal
Posted On March 26, 2021
DAZN has acquired the rights to broadcast Serie A games over the next three years for around £ 720million per season.
The league’s current televised deal was set to expire at the end of the season and broadcasting companies were invited to submit their bids, which needed to be approved by at least 14 of the division’s 20 teams to be made official.
As Calcio e Finanza reports, DAZN’s £ 720million per season package has received the green light from no less than 16 teams, with only Genoa, Crotona, Sampdoria and Sassuolo voting against for unknown reasons.
This means DAZN will now have the right to exclusively show seven games across each Serie A matchweek, while also being able to show the remaining three games alongside another broadcaster, which is expected to be Sky Sports.
Sky has put in a bid worth around £ 60million per season for the smaller package, although Radiocor says Serie A officials believe that figure is too low and are already encouraging offers from ‘Elsewhere, Mediaset being designated as a potential challenger.
There’s a chance Sky could miss it altogether, and it looks like they’re not really taking it well as they plan to appeal the decision to hand DAZN the bumper release package for them.
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Sky’s beef revolves around DAZN’s partnership with TIM, an Italian communications team that actually sponsors Serie A.
There is also an argument that DAZN’s idea of broadcasting the matches live is problematic as it depends on a reliable and stable internet connection. If there are unforeseen issues, viewers may not be able to watch the games.
While all of the fun is unfolding, Sky’s £ 60million offer will expire on March 29 and, at the moment, league officials are not believed to be ready to accept it.